
Engagement is allowing your follower base to come to know you (or at least a version of you). Consider telling a story or anecdote in the Instagram caption. You can also be witty — whatever your narrative calls for the caption is best area to express that outside of images. When you’re commenting on another account's post that you love, share your thoughts and try to personalize it so it doesn’t come across as spam. If you’re traveling abroad or staying local the engagement via the local community can be quite beneficial.