In 2008, the BBC announced the launch of the BBC Persian Television. It was launched in January 2009 and is based in BBC Broadcasting House, London. It complements the BBC's existing Persian-language radio and online services. It was initially broadcast for eight hours a day, seven days a week, from 17.00 to 01.00 hours – peak viewing time in Iran. It is freely available to anyone with a satellite dish in the region. BBC proposals for the service were drawn up by senior BBC management.
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