According to a 2013 study called The Future of Employment, conducted by Oxford University academics, the future of telemarketing jobs could be dire.While the authors admit that the projected decline of sales occupations seems counter-intuitive - sales traditionally requires human-to-human contact and nuance - they defend their prediction by explaining that while telemarketing is interactive, it isn't necessarily nuanced, nor does reading from a sales script require a high degree of social intelligence. Therefore, telemarketing could be at risk of becoming computerized.