The campaign also referenced “Facebook’s role in the Kenosha shooting” as a motivating force behind its week of action. Last month, a white man armed with an AR-15 semi-automatic fired into a group of Black Lives Matter protesters, killing two people. Beforehand, Facebook users had reported a self-proclaimed militia group on the platform — called the Kenosha Guard — for inciting violence. According to the Verge, the group had issued a “call to arms” before the protest, but Facebook didn’t take down the group’s Facebook page until the morning after the shooting.