The campaign’s demands center around issues of “accountability, decency, and support.” They include establishing third-party company audits of “identity-based hate and misinformation” that are accessible to the public and removing groups that spread white-supremacist ideology, antisemitism, anti-vaccination conspiracies, climate change denialism, and false information about voting. The boycotters are also demanding that Facebook cease to use its algorithm to recommend hate speech. The campaign’s website notes that these demands “are not sufficient, but they are a start.”