“The biggest challenge is getting the living product in the shops since this is a product that is often sold B2B2C—normal people don’t really order a coffin from a webshop yet,” elaborated Hendrikx. “So, there might be a disruptive edge to create a new supply chain.” Besides the positive ecological aspects, living caskets may also help mitigate the problem of overcrowding in cemeteries. The faster decomposition process would mean that the same grave may become available faster for family members and the like.
