Nicolas lives in Beverly Hills and spends as much time as he can in the shop. “You never know really who’s gonna show up here at the boutique, so it’s always important that you’re here,” he says over the phone. “Missing one day in this place could be like missing a month at another store.” (When you’re selling suits that start at $9,500 to guys who have the means to buy 20 of them at a time, this is quite literally true.)