Nicolas speaks with in the deliberate, slightly patrician manner of a master salesman and even better schmoozer. He grew up “in the business,” he says, and has been the face of the brand ever since his father passed away in 2011. His job is to see to it that Bijan remains not just a place to go spend an obscene amount of money on obsessively-crafted clothing, but the place to do so. Barring global financial collapse, the money will be there. Nicolas’ greatest challenge might be convincing the next few generations that custom-made gold alligator biker jackets represent true luxury—and that, yes, it’s OK to be rich enough to afford one.
