His father Bijan Pakzad (who, like Cher or Prince, is known almost exclusively by his first name) was a visionary of luxury menswear. He set out to make clothes that were unlike anything else on the market, create a shopping experience that was exclusive but not snobby, and do it all with a reverence for luxury but also a sense of humor. The brand’s signature color is shocking yellow and it’s known for carrying designs that are so sumptuous they border on illegal (think crocodile jackets that will easily set you back five-figures). Outside the store is a yellow parking meter and a rotating roster of marquee yellow vehicles—a Buggati Veyron, a Rolls Royce Phantom, an Aston Martin Superleggera—displayed in a Bijan-designated parking space. (Angelenos will know just how opulent a reserved spot in Beverly Hills is, let alone on the city’s toniest retail block).
