Another eye-pleasing way to add some pop to any soft drink, cocktail or cola is to find a way to inject more bubbles. When you pour an ice-cold soda into a tall glass, the carbon dioxide will fizz and rush to the top and look instantly appetizing. Still, the bubbly effect will only last for a few minutes, so the advertisers had to find another artificial way of making the same show-stopping effect. So they chose antacids.
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