14 Secret Tricks Advertisers Use To Make Food Look Delicious

Plump up Cakes with Cardboard

In recent years, the demand for unique, themed and creatively trendy cakes has soared. No longer can we just expect to see a standard Victoria sponge cake or marble cake on the advert. Now we expect show-stopping unicorns, cartoon characters, superheroes, and makeup-inspired cakes. In fact, there’s a cake for almost every theme. Still, although these baking delights may look deliciously tempting on the adverts, the reason many of these cakes look so plumped up is because of another industry secret, cardboard.