Stores can also slow down your movement by the way they design their aisles. Retailers carefully engineer every aspect of their aisles, including: In a store with wide aisles, you can walk briskly along in a straight line until you find what you’re looking for. By making their aisles narrower, retailers can force you to move more slowly. However, they have to avoid making the aisles so narrow that they clog up, which could cause you to get frustrated and leave. The ideal aisle width allows you to move through the store at a slow but steady
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