The Evolution of Advertising

The evolution of mobile advertising

The first mobile ad showed up in 2000 when a Finnish news provider sent free news headlines via SMS. This led to more experimental mobile ads and mobile marketing initiatives down the road.When the original iPhone was released in 2007, mobile advertising came to smartphones. However, still new to the medium, advertisers would simply reformat their desktop ads for mobile, meaning they weren’t well-designed and didn’t provide an ideal user experience. In response to widespread negative feedback from these first smartphone ads, advertisers began making their ads “mobile-first.”