The Evolution of Advertising

The launch of the App Store in 2008 with the iPhone 3G allowed advertisers to take advantage of mobile app ads instead of mobile web browser ads. Then, as capabilities grew to include things like interactive gaming and GPS technology, mobile ads started incorporating these features for a more personalized and engaging user experience.With the drastic evolution of online and mobile advertising, also brought challenges. Here’s a brief look at a few of them, along with the solutions that followed.