Despite advertisers’ best efforts to appeal more to consumers with new methods and mentality, many viewers remain wary of advertisements. In particular -- pop ups, auto-playing videos, ads that push the main content below the fold, full-screen ads, ads that increase load times, and deceptive ads. Research shows that Millennials are the most skeptical of ads. And since this is the first generation to grow up attached to the internet, social media, smartphones, tablets, laptops, etc., they have the most purchasing power and are the most important audience for many businesses.
