The Evolution of Advertising

Branding: Modern Advertising is Born

The first ads would have looked very foreign to us because they only showed some item or service provided for a cost, but they gave no reference to any organization that was selling it. This kind of branding came much later, around the 19th century, when purveyors and manufacturers of goods began stamping their names on products.To “brand” something literally means to burn something with a mark, which is what companies eventually began to do. It just goes to show how long progress can take sometimes because it actually took over a hundred years for manufacturers to realize that they can secure some repeat business by putting their names on their products.