The Evolution of Advertising

The “Golden Age of Advertising”

Advertising became a whole movement when it came to radio and television in the early 1900s. Since it was speaking to people directly through their radios and TVs, it felt more personalized.Advertising first hit the radio in 1922. Radio host H.M. Blackwell created his own “indirect direct” method -- a 10-minute talk about the virtues of living a carefree life at the Hawthorne Court Apartments in Jackson Heights, Queens. The cost for a 10-minute time slot was $50.