The Evolution of Advertising

Personalization took another big leap in 1930 when Rosser Reeves introduced the idea of a unique selling proposition. Since a USP (aka unique value proposition) describes how your business will solve a customer’s problem, it should be very specific and highly personalized to differentiate your brand.In 1935, George Gallup introduced market research -- gathering information about consumers to better relate and advertise to them.The next major milestone in the evolution of advertising timeline came on July 1, 1941, when the first legal and continental commercial popped up on TV screens on WNBT. Although this Bulova Watch Company ad was brief (only a 10-second spot for a simple graphic and voiceover):