The Evolution of Advertising

TV viewers began to feel optimistic, despite the 50s being tense for America during the Cold War. They started opening their wallets more as prosperity began to rise again -- and a large part of this was due to a change in advertising tactics (not just mediums). This was called the “Golden Age of Advertising” -- a time of big ideas and huge personalities during the 1960s through the late 1980s.Companies began building characters around their products to establish more of a connection between viewers and brands. Tony the Tiger for Frosted Flakes, or the Snap, Crackle, and Pop gnomes for Rice Krispies -- both of which are still seen on cereal boxes today: