Thanks to the internet, the beauty world has changed drastically: If you want to be successful, you have to have a web presence. "Social media has had a huge impact on makeup artistry," John says. "Think of all the YouTube and Instagram sensations out there! What's amazing is that there's a whole new way to experience ideas." Simone agrees that social media can help artists stay relevant: "The more you expose your work and are exposed to others', the more you'll grow."
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