The term “influencer” gets thrown around a lot these days. An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.Many brands just can’t compete with that, so they partner with influencers on sponsored posts that help get the word out about their products.But it’s not just the size and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with your content.
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