Gandhi Hospital, the Biggest Luxury Hotel-Hospital in the Middle East

“There’s a general principle that there’s a social comparison aspect of one-upping other people in our consumption. If I have a nicer bottle of wine (…) than you do then I win, and have shown how high status I am,” Norton says. But he adds people are polarised and often choose to be either extremely conspicuous or extremely inconspicuous to show high status.