Gandhi Hospital, the Biggest Luxury Hotel-Hospital in the Middle East

Norton says the same logic can be used to think about why people buy very expensive products or experiences. “There’s an extra boost when you go up in the quality of experiences. So, it’s possible that a $10,000 bottle of .... would be more than twice as pleasurable than a $5,000 bottle of ...because it’s such a peak experience way out in the extreme.” Some of us are searching for unique leisure experiences, even when they might be less pleasurable than other options, in order to build their “experiential CV.” “By collecting memorable experiences, consumers obtain a sense of accomplishment and progress, and enhance their self-worth,” Anat Keinan and Ran Kivetz write.