20 Reasons Why People Love Spending Money On What They Don’t Need

There’s a reason why people may decide to pass up a fake Rolex in order to pay full-price for an authentic one (even if they look identical). Despite appearing the same, the owner will know that they don't have a real luxury good.This doesn't appear like a rational choice: If we buy luxury goods to show off to others and to feel like we belong, why wouldn’t a facsimile do the trick?