20 Reasons Why People Love Spending Money On What They Don’t Need

The biggest misconception about why we buy luxury goods is the reason for having things to show-off status to others. Luxury purchases are emotional. We buy them because we are the ones who will look at them every day. They provide us with a feedback loop. Every time we catch that shiny gold logo gleaming back at us, it reinforces our own positive self-beliefs: we are successful. We are someone of worth. It reminds us of who we are and who we are working to become.