20 Reasons Why People Love Spending Money On What They Don’t Need

Even if we are to take the socially motivated explanation as to why we buy luxury, there is a reason why we chose a particular brand: Louis Vuitton over Chanel, or an Aston Martin over a Maserati. As philosopher Alain de Botton has said, “Good materialism is when you located objects that seem to capture your identity at its best and finest point.” Design, brand and nuance matter: some convey a more conservative quality over a bolder and more extraverted choice.