Dopamine, used by neurons to transmit messages to other neurons, is often described as the brain’s “pleasure chemical”. Dopamine cells lie in the mid-brain, deep in the base of the brain, and send “projections” to brain regions where the dopamine molecule is released – such as those involved in the control of action, cognition and reward. Studies have shown that the dopamine system can be activated by rewarding experiences, such as eating, having .... or taking .....