They found a strong preference for the left side of faces, regardless of whether the pictures were originally taken of the left side or mirror-reversed. The left side of the face was rated as more aesthetically pleasing for both men and women.The researchers confirmed their results by measuring pupil sizes of the participants. It’s known that the pupils of your eye dilate when you look at something interesting – in this case, better-looking faces – and constrict when looking at unpleasant images. In this study, participants’ pupil sizes increased when looking at the left side of faces.
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