Amir Asadollah Alam was the longest serving minister of the Pahlavi era. The title "Amir" (also transliterated "emir") is Arabic for ruler or governor. The name Alam means a banner or a flag in Arabic. Alam's father Amir Ebrahim Alam (AKA Shokat ol-molk) was the governor of the region of Qa'enaat. In the era of Reza Shah Pahlavi he was the minister of telecommunications.