“If I have two actors up for the same role, and it’s between actor A and B, and actor B has 2 million followers across all social media platforms, and actor A has 20 million, but they’re neck-in-neck in their acting ability, or maybe actor B is even a little bit better, but man we know if we convert one and a half to two percent of their social media following to buyers, I’m hiring that person,” Newman said. “I want to have a bigger ROI on my investment so of course, I’m doing that, so yes, social media is playing a massive component in all of this.”
