A mood booster
Do you treat yourself to a shopping spree when you’re in a vulnerable emotional state? If so, you may be splurging on items you can’t afford in order to boost your mood. On the opposite end of the spectrum, you may celebrate a big promotion or other life milestone by spending hundreds (or thousands) of dollars on a designer item. The instant gratification that comes with extravagant spending is a feeling that some consumers can’t pass up.
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