A Luxurious Lifestyle in A New TV Show

Rationale.
Consumers simply do not act rationally all of the time. No-one does. Psychological studies have proved that. A perfect example is the amount of people who buy things they can’t afford, even if it means increasing their personal debt and usually ending up with large amounts of it. That suggests that people don’t always act in their own best financial interests. It’s a decision that doesn’t make sense – but it is understandable. The simple equation is that people automatically assume that more expensive products are much better quality. Cheaper products are seen as inferior just because they aren’t a luxury brand and the latter is seen as higher quality.