Authenticity
Now this is the big draw. The feelings towards or sentimentality of, buying the expensive item means that replicas just don’t have the same effect. Which is why most people prioritise new items over second hand, they’re seen as a ‘lesser’ purchase. The memory, or feeling, of having bought genuine, luxury goods is something beyond compare. There’s a sense among shoppers that if you have to buy the ‘lesser’, the replica item, then you may as well not bother, that it won’t mean anything. Purely by virtue of the fact that it doesn’t cost as much money.
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