Suppose people get fake luxury goods for the same price as original even. In that case, they won’t buy it (even if they look identical). This is because they subconsciously know that they don’t own an original luxury good. This won’t seem rational, right? If you’re buying luxury goods for the sole purpose of showing off to others and to get a feeling of belonging, then why won’t we feel happy or satisfied with the fake? This is because right from childhood, we’ve been accustomed to this setting. Even if someone got you your favourite toy which looks identical to the one you own, you wouldn’t take the new. This is so because you think the second one is a duplicate. Your sentiments or memory is attached to the first one, and hence, just like toys, your feelings are attached to a genuine luxury good- this is why we always seek authenticity. In other words, for some people, treating yourself to a pair of fake Christian Louboutin brand boots would be the same thing as having not treated yourself at all.
