If wives and girlfriends are feeling rather prickly on reading this, they can take comfort from one research2 which suggests that men hate shopping primarily on account of pushy staff. Repeatedly being asked by overenthusiastic salespeople whether they can ‘help’ him with something or if he would like to try this and that out, is enough to make a guy turn on his heels and make for the exit. While women shoppers seem to enjoy the personal touch implied by solicitous salesgirls, men on the contrary feel bullied into buying things they don't want - even if the staff is simply trying to be helpful.
