It is a way to unwind, check out the latest trends of the season, compare rates for the same item across a dozen stores, decide that some women have no sense of style at all and eventually undergo some highly effective retail therapy herself. All this seems inexplicable to her boyfriend who cannot understand why she did not pick the dress she spent forty minutes trying out before the mirror. In short, shopping implies a whole complex of emotions and perceptions for women whereas for men, it is simply a fancy word for picking up a T-shirt, a smartphone or simply a case of beer.
