Pareidolia: Seeing Faces in Unusual Places

They wondered if it wasn't the other way around; a "top-down" process in which the brain is calling the shots."We wanted to know whether the frontal lobe actually plays a very important role in helping us to see faces," says Lee. "Instead of the face imagery coming from the outside, the brain generates some kind of expectation from the frontal lobe, then goes back to the occipital lobe and finally to our eyes and then we see faces."