How Celebrities Make Their Money From Advertising

Many online celebrities would agree that the best way to maintain an audience is to keep them laughing. Forbes reports that half of the top-earning YouTube channels are comedy-related. Revenue is generated from advertisers, who pay according to the CPM (cost per 1,000 ad impressions).  Lilly Singh, a YouTube comedian known by her fans as Superwoman, had more than 42 million views in the past month alone and is estimated to make $2 million yearly according to Social Blade, a YouTube stat monitor.