Then there are the average people who focus on family or personal life and turn their experiences into book and product deals. Hyperbole and a Half is a popular personal blog created by Allie Brosh that receives millions of visits each month. The drawings and text explore Brosh’s childhood, her dog, and her struggle with anxiety and depression. Success led to a book deal; the resulting Simon & Schuster book made it to the top of the New York Times bestsellers list.