How Celebrities Make Their Money From Advertising

Many influencers also draw a significant portion of their revenue from shares of ad revenue. Services like Google’s AdWords allow bloggers to capture a share of advertising revenue from things like sidebar and banner ads. With enough traffic, bloggers can earn a decent amount of money through AdWords. Similarly, AdSense allows YouTubers to capture a portion of revenue from programmatic ads (like pre roll ads, along with sponsored banners and sidebars). YouTubers keep 55% of ad revenue generated by their pages and videos.