Nusret, nicknamed Salt Bae, is a Turkish chef, food entertainer and restaurateur whose technique for preparing and seasoning meat became an Internet meme in January 2017.He owns Nusr-Et, a chain of luxury steak houses. As of 2021, he has Nusr-Et branches in Ankara, Bodrum, Istanbul and Marmaris in Turkey; Mykonos in Greece; Miami, New York, Boston, Dallas, and Beverly Hills in the United States; London in the United Kingdom; Abu Dhabi and Dubai in the United Arab Emirates; Doha in Qatar; and Jeddah in Saudi Arabia. The name of his restaurant chain comes from his own name and "Et", which means "meat" in Turkish.