In April 2011, P&G agreed to the US$2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond's snack business.However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond's accounts. On May 31, 2012, The Kellogg Company officially acquired Pringles for $2.695 billion as part of a plan to grow its international snacks business. The acquisition of Pringles makes Kellogg the second-largest snack company in the world