If you have written a book, for example, you need to show online communities who you are, your sense of humor, your sense of compassion, your incredible expertise, whatever it is that makes you a bit of a “giant” in your niche. Provide excerpts from that book for free to every digital community possible. Set up book signings everywhere possible and call the local news media to cover them. Offer an additional benefit with a book purchase. Get buzz going by pushing your face and your personality, not just your book.
