Celebs Who Will Do Anything For Attention

Celebrities augment their wealth when we consume products associated with their personas. The process can be direct: we may be more inclined to buy products, such as perfume, butter, motor insurance, or fitness tutorials, that have been endorsed by recognisable faces. The process can also be indirect: watching, listening to, and reading about these people promotes their relevance in our minds, manipulating our purchasing patterns to be in their favours.