Farjads and Mehrab Ghasemkhani in Barcelona

The "fame motive" has actually been studied as a psychological concept. In a research setting the desire for fame has been measured through a series of questionnaires. One approach is to use multiple questionnaires that are aimed at measuring materialism, susceptibility to social influence, celebrities' social power, self-concept clarity, and desire for fame (Gountas, Gountas, Reeves, & Moran 2012).