Musical discovery peaks at an average age of 24 years and five months, although women generally hit this peak around a year earlier. At this age, almost 75 percent of respondents said they checked out 10 or more new tracks per week, and 64 percent said they listened to five or more new artists every month. Around 60 percent of people feel like they are in a music rut and struggle to break out of playing the same old artists over and over again.