Food is not just a resource necessary for human survival. It is something that can be connected to more than one sense: to memories, feelings, nostalgic moments. When people choose the food they eat, they tend to use their eyes first, hence the saying “eating with your eyes.” Marketing strategists have picked up on the significance of the appearance of food. How a food is prepared, packaged, and particularly the colors involved in the packaging can all affect the food’s sales. In those few seconds wherein a consumer is assessing a product, a subconscious judgement has already been made, mostly based on color.
