Nail down your look. Now that you have your members and your genre, what's your guys' feel? What audience are you aiming for? Your look needs to be consistent and definitive across all members.
- Without a certain look, it'll be harder to get gigs (and fans). Pubs will look at you and think you don't fit; clubs will look at you and think you don't fit; festivals will look at you and think you don't fit -- so pinpoint what you're going for and embrace it.