Importance of Tourism and its Economic Value

But there’s hope that the trends are shifting towards local travel. The increasing demand for authenticity and experiential travel contributes to a corresponding push to provide travellers with locally-run tours, restaurants, and shopping locations. In a 2014 Skift Special Report, surveys showed that in both the UK and U.S. markets, “younger travellers are thinking about local tour firms to give them more authentic, deeper travel experiences.”