Bmw The 8 X Jeff Koons (this is the name given to the creation) was programmed in 99 units. The first model is unveiled at the Frieze Los Angeles scheduled from Thursday 17 to Sunday 20 February; subsequently, it will be the turn of a New York “vernissage” at the Rockefeller Plaza in Manhattan. After that, on April 4th one of the cars will be auctioned, in an event organized in New York by the Christie’s Maison. All proceeds from the sale will be donated to the International Center for Missing & Exploited Children (ICMEC). Jeff Koons has been personally involved with this nonprofit NGO for over two decades.